Halal Tourism Forum in Philippines Discusses Creating a Welcoming Environment for Muslims
As the Philippines advances its position as a Muslim-friendly destination, Cebu emerged not only as host of the 2nd Halal and Muslim-Friendly Tourism Forum—but also as a cultural compass guiding the nation’s inclusive tourism vision.
Held at Seda Hotel in Cebu City, the event underscored Cebu’s strategic role in shaping hospitality through collaboration between the Department of Tourism (DOT) and the Global Tourism Business Association Inc. (GTBA).
A Memorandum of Understanding between DOT Secretary Christina Garcia Frasco, a Cebuana, and GTBA President Michelle Taylan affirmed a shared commitment to expanding Halal tourism nationwide—with Cebu serving as a natural staging ground.
Frasco, in her keynote address, rooted the movement in Cebuano’s courage and pride.
“More than 500 years ago, on the shores of Mactan, Lapu-Lapu stood with unyielding courage to protect the dignity of his people,” she said.
“That same spirit lives on in how we welcome travelers from all over the world,” she added.
Frasco also emphasized panaghiusa (unity) and paglaum (hope)—two Cebuano concepts—framed tourism not merely as an economic venture but a moral and cultural undertaking.
“These words may be Cebuano, but they carry the heart of every Filipino. This is not just about transforming tourism—it’s about transforming the Philippines into a country where every visitor is welcomed with respect, and every Filipino is uplifted with pride,” Frasco said.
Taylan echoed Frasco’s message where she emphasized that the forum was not simply a gathering of stakeholders, but a celebration of diversity and unity.
"As we strive to position the Philippines as a premier destination for Muslim travelers, we recognize the vital importance of creating an inclusive and welcoming environment that highlights our unique cultural and traditional heritage," Taylan said.
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By championing Muslim-friendly tourism, Taylan added, it will make Muslim visitors “feel at home” allowing them to practice their faith freestyle, while experiencing the warm hospitality of the Filipinos.
"We believe that by working together, we can grow to be a more inclusive and inviting tourism sector that benefits all parties," Taylan added.
Source: philstar.com
