Taiwan Launches Promotional Video to Attract Muslim Tourists
The Taiwan Tourism Bureau said in a statement that the video, directed by Ooi Shia Wei of the Golden Horse Academy and Muslim community influencer Neollene, highlights Taiwan’s urban trends, eco-friendly travel, and cultural experiences.
“The promotional video will be broadcast through Malaysian television, outdoor billboards and online platforms. In September, the Taiwan Tourism Bureau will participate in the MATTA Travel Fair in Kuala Lumpur,” the statement said.
The Taiwan Tourism Bureau has used the ‘Salam Taiwan’ brand since 2018 to position Taiwan as a welcoming destination for Malaysian Muslims. This year, Taiwan is focusing its promotional efforts on the Malaysian Muslim travel market.”
In addition to the video, the Taiwan Tourism Bureau has launched a new Muslim travel brochure and the ’72 Hours in Taiwan’ voting campaign, where travelers can vote for their favorite Taiwan itinerary.
According to the statement, between January and April this year, Malaysian visitors to Taiwan exceeded 170,000, making Malaysia one of Taiwan’s key Southeast Asian markets.
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Since 2019, Taiwan has been ranked among the top three non-OIC (Organization of Islamic Cooperation) destinations in the Global Muslim Travel Index.
Source: Agencies
